The French national side are now sponsored by Atari (or Infogrames as they used to be known) and will now carry their branding on their third (training) shirt as seen here:
Adidas French footie shirt thing
This surely makes less sense than Sega's stupid footy sponsorship deals. At least you could see the Dreamcast name during matches.
Still, I'm sure the cash-strapped French publisher knows what it's doing when it spends money it doesn't really have on things they can't really afford or need.
Still, I hope they live long enough to start publishig Sega's games in Europe. The whole concept of Atari publishing Sega games on Nintendo consoles is one that makes the mind boggle!